
Walk Assessment
$59.99
60-minute walk/demo to see your dog’s needs, handling, and fit.
Text to Book AssessmentFor dogs who pull, zigzag, fixate, or react — and for trained dogs who need consistent structure carried into everyday walks.
Everyday walks are where leash habits are repeated. The challenge is having someone who can bring structure, timing, and clear leash communication into the walks your dog actually takes every week.
When the walk needs more structure:
When dogs walk with us, the walk stays under structure. Pulling and zigzagging are prevented through calm leash communication, timing, and clear expectations. Every dog is also pre-screened for fit, handling needs, and safety before recurring walks begin.
Text Rob and tell him what is happening on walks. He can help you decide whether Follow the Leader is the right fit before you book anything.
After the Walk Assessment, FTL can recommend the Two-Week Trial, Boot Camp, or an ongoing monthly membership based on fit and readiness. Each private walk is 30 minutes. Monthly memberships reserve a recurring weekly schedule at your membership’s per walk rate. Your monthly total is based on the number of scheduled walks that fall within that calendar month.
Entry options

$59.99
60-minute walk/demo to see your dog’s needs, handling, and fit.
Text to Book Assessment
$299.99
Six private walks to start the routine and see how your dog responds.
Text to Start Two-Week Trial10 private, 30-minute walks over two weeks (5 per week). Then continue with the monthly plan that fits.
$399.99
Monthly walking routines

2 private walks per week · 30 minutes each
Light weekly support.
A lighter recurring routine for dogs who need professional structure a few days each week.
Text to Start Gentle Leader
3 private walks per week · 30 minutes each
Consistent weekly support.
Recommended for most dogs who need consistent structure during the week.

4 private walks per week · 30 minutes each
High-frequency weekly routine.
The strongest routine for busy households and dogs that benefit from frequent weekly consistency.
Monthly plans are the foundation. Enrichments are scheduled in advance and added only when they fit the dog, the month, and the walking routine.
Each standard walk is 30 minutes. Enrichments add time, purpose, or a specific walking context to selected walks.
10 minutes sitting calmly in one place with the handler.
Structured practice in a busier area beyond the normal route.
A structured walk with a trained mentor dog.
A longer structured outdoor walk with added exploration.
A 60-minute one-on-one walking lesson where the full session becomes hands-on owner training.
Up to two same-household dogs on the scheduled walk.
Follow the Leader Dog Walks is led by Rob Lee — a hands-on balanced dog trainer focused on calm handling, clear communication, and real-world leash behavior.
Rob specializes in communicating with dogs through timing, body language, leash communication, movement, pressure and release, positive reinforcement, and calm direction. He also reads dogs early: the small shifts in posture, speed, scanning, fixation, and tension that often appear before a walk becomes difficult.
Follow the Leader walks are built around calm, steady leadership in everyday environments. The goal is to help dogs stay connected to the handler, move with more structure, recover better around distractions, and build more predictable walking behavior over time.
Structured Freedom is Rob’s broader training philosophy. It draws from a multidisciplinary lens: service dog foundation work, therapy dog handling principles, behavioral psychology, pack leadership, balanced training, and positive reinforcement.
Follow the Leader Dog Walks applies part of that philosophy through structured walks: light training, consistent handling, confidence-building, desensitization, and practical rehearsal during real neighborhood walks.
Lagoon paths, apartment exits, narrow sidewalks, dogs, bikes, scooters, birds, and passing distractions make structure useful here.
Built for busy professionals and dog parents who want the best for their furry family members — with private walks, familiar handling, and a calmer weekly routine.
Your dog is family. Follow the Leader Dog Walks is built to feel calm, careful, and dependable from the first walk.
Insurance includes general coverage and dog transportation. Follow the Leader carries general liability coverage for professional pet-care work. The policy also includes pet taxi / dog transportation coverage, subject to policy terms, limits, conditions, and exclusions.
Follow the Leader Dog Walks carries commercial general liability coverage, including a $1,000,000 each-occurrence liability limit.
Coverage is subject to the policy terms, conditions, endorsements, limits, and exclusions. Proof of insurance can be reviewed upon request.
These questions are ordered around how a Foster City dog owner usually decides: what this is, whether it fits their dog, what happens on the walk, how weather is handled, and how to book.
Follow the Leader Dog Walks provides insured, trainer-led private dog walks in Foster City for dogs who need more structure than a casual walk.
A regular dog walker may focus mainly on getting the dog outside. Follow the Leader focuses on the quality of the walk: pace, leash structure, calmer movement, boundaries, and safer handling around everyday distractions.
This is recurring private dog walking with trainer-led handling built into every walk. FTL may introduce and reinforce leash structure, positioning, calm communication, responsiveness, and real-world walking skills. It is not a formal behavior-modification program, and no permanent transfer to another handler is guaranteed.
This is best for dogs who pull, zigzag, rush ahead, fixate, bark, lunge, get overstimulated, or need a more capable person guiding the leash. It can also fit dogs who are generally good but benefit from a calmer weekly walking routine.
Yes. Easy dogs can still benefit from private, consistent, professional walks, especially when owners want a dependable routine with more structure than a casual neighborhood walk.
Yes. We have significant experience working with reactive dogs, but every dog is different. Dogs with reactivity, aggression concerns, or a bite history require a Walk Assessment before choosing a plan. The assessment helps determine fit, handling needs, safety considerations, and whether Follow the Leader walks are the right next step.
Walks are private. Follow the Leader is built around one-on-one handling, not group dog walking.
The Walk Assessment lasts 60 minutes and costs $59.99. FTL meets the dog, observes the walk, reviews handling and safety needs, and confirms the appropriate next step. The assessment is a standalone paid service.
A standard walk is a private 30-minute structured walk. The dog is guided through calmer movement, leash boundaries, direction changes, appropriate stops, and return-to-structure moments after sniffing, potty breaks, or distractions.
Yes. The goal is not to make the walk rigid. Sniffing and potty time can be included, but the dog is guided back into structure afterward so the walk does not turn into pulling, zigzagging, or fixation.
Walks can still happen in light rain when it is safe and appropriate for the dog. Depending on the weather, the dog, and the walking environment, the walk may be adjusted outdoors or moved to a covered location for structure, movement, potty time, and calm leash work. Severe weather, unsafe conditions, or poor visibility may require assessment and adjustment.
Please notify FTL as early as possible. Eligible walks may be moved to available dates in the same membership service cycle, but replacements are not guaranteed. Changes do not automatically reduce the contracted walk count or create credits or rollover.
Monthly Enrichments are optional paid upgrades to selected walks: Meditation, Distracting Walk, Mentor Pack Walk, and Adventure Hike. Multiple Dog Household is a separate Add-On. Included Owner Coaching Sessions are not paid enrichments.
Boot Camp costs $399.99 and includes 10 private, 30-minute walks over two consecutive weeks (5 per week), plus 3 included 10-minute Owner Coaching sessions. For a new dog, a separate $59.99 Walk Assessment is required first.
With at least 12 hours' notice, you can request a replacement walk in the same service week, subject to FTL availability. Replacements are not guaranteed, and unused walks do not carry over or receive an automatic credit. A walk canceled with less than 12 hours' notice is forfeited unless FTL caused the cancellation. If FTL cancels, we offer a replacement or, if unavailable, your choice of refund or account credit.
FTL can recommend a monthly plan that fits your dog and schedule. You can also request another Boot Camp enrollment if appropriate and space is available. Boot Camp does not automatically renew or convert to a monthly membership. Membership enrollment is optional and arranged separately.
Gentle Leader includes 2 walks per week, Steady Leader includes 3 walks per week, and Pack Leader includes 4 walks per week. Each scheduled walk is private and 30 minutes for the current new-client service version. The total depends on scheduled occurrences within the individual one-month service cycle.
Your plan sets the weekly walking frequency and per-walk rate. The initial and subsequent monthly totals depend on the actual scheduled walks in each one-month service cycle beginning on your Effective Date, not a fixed monthly walk quota.
Yes. Follow the Leader Dog Walks carries commercial general liability coverage for professional pet-care work. Proof of insurance can be reviewed upon request.
No permanent behavior change is guaranteed. During FTL walks, pulling is prevented and familiar leash skills and walking expectations are consistently reinforced. Included Owner Coaching is available under the applicable plan to help owners practice the same structure.
Start by booking the Walk Assessment. Afterward, FTL can recommend the Two-Week Trial, Boot Camp, a monthly membership, or a different next step.
Yes. Monthly members can request extra walks when schedule space is available. Added walks receive 10% off your membership’s regular per-walk rate.
Yes, as long as the time slot is available on that day.
A private 60-minute assessment shows whether Follow the Leader is the right fit and gives you a clear next step.